ABOUT

Mag. Anne-Liese Prem

 

Master of International Economics (University of Innsbruck, Austria, University of New South Wales, Sydney, Australia)

Fashion Marketing Course (Central St. Martins, London), Design Thinking Certificate (HEC Paris), various Trend Forecasting Certificates, Founding Member of the Trend Atelier Community of international foresight professionals.  


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MY STORY

My passion for the future started very early as a teenager, when I would take the train into town for one hour to go to that single newsstand in the whole area where I could buy the trendiest international magazines. I have always wanted to live an international life and make friends in different cultures, learning about different tastes and passions.

 

After studying International Economics, I was fortunate to begin my career as Communications Manager at Swarovski. In charge of the trend magazine, I had a chance to meet and learn from the very best trend forecasters in the world already more than 20 years ago. 

In 2005, I took the adventurous leap and moved to Kampala, Uganda. I ended up staying for 7 years, taking with me not only incredible memories of Africa, but a deep understanding of cultural trends and our globally interconnected world. 

 

Since my return, I have been telling stories for tomorrow for many different brands in different sectors - from established big corporations to small, independent start ups. My network across the world helps me pick up early signs of change and translate them into business opportunities. 

Like a compass to the future, my curated insights into new trends help brands to futureproof their business and develop strategies in times of accelerated change.